Demand
1.46 million real UK marketplace search queries with volumes attached, plus search-query performance per product. Every title begins from what people typed, with the volume behind it.
1.46M queriesMarketplace catalogue operations · United Kingdom
We don't write copy. We put catalogues on the shelf.
Five hundred SKUs in a fortnight — live listings with images, keywords and filed product data, not a Word document full of text. Agency quality at a fraction of an agency's price, and the price is on this page.
1,460,000
real UK Amazon search queries in our database
500 SKUs
built, filed and live in a fortnight
from £10
per SKU — the full price list is below
The gap
One British cosmetics brand sells 650 lines through the trade. Fourteen of them are on Amazon.
The other six hundred are not absent because nobody wants them. The demand is already there — people search for those products every month and buy something else.
What is absent is the work: a title written from what people actually type, images that answer the objection, a flat-file that validates, a variation family that does not trip the abuse filters. Multiplied by six hundred.
That is a volume problem. Volume problems are solved by a production line, not by another strategy deck.
Sold through the trade650
Live on Amazon14
The obvious question
“Couldn’t we just use ChatGPT for this?”
For the words — yes, more or less. That is the part everyone can see, and it is the part that has become cheap.
A brand with a large catalogue does not hit a wall on words. It hits the wall underneath: the operations that turn a spreadsheet into live pages on your own seller account, without breaking anything.
That list on the right is the actual job. Multiply every line of it by the number of SKUs in your range, and you have the reason those products are still not listed.
- Flat-files with valid productType schemas, validated before upload — rejections die on our side
- Parent and child variations built so they do not trip variation abuse
- Five to seven images per SKU to Amazon's specification — at catalogue volume, not one at a time
- Errors 5665 and 8541, category gating and Brand Registry — resolved on our desk
- Policy-safe copy: no medical claims, no invented free-from claims, checked as it is written
- Keyword data — 1.46 million real UK Amazon queries, so titles come from demand rather than from a model's imagination
One line, rebuilt
Take one title apart. See what each word costs.
As it sits today
4 problems marked
NEW!! MULTI SURFACE CLEANER SPRAY 500ML KITCHEN BATHROOM ANTI BACTERIAL x1 UK SELLER FAST FREE DISPATCH
The version on the left is what a reseller writes: capitals, an exclamation mark, dispatch terms that belong in the shipping settings, and no relationship to how anyone searches.
The version on the right is assembled from the queries people actually type, with the volume attached to each one, and passed through a prohibited-claims check before it is filed. Same product. Same account.
Now do that six hundred times, file every one of them, and keep the quality from drifting on SKU four hundred. That is the whole business.
How it is actually made
A production line with the checks built in — not improvisation and hope.
Six stages, each a narrow specialist that does one job and hands on. None of it is improvised per client, and none of it reaches your account without a person reading it first.
Copy
Copy is written inside guards we built after a policy violation of our own: no medical claims, no invented free-from claims, category style enforced at the moment of writing rather than caught later.
policy guardsImages
Our own image pipeline produces hero, infographic, how-to-use and lifestyle frames to marketplace specification, at catalogue volume. Images are the constraint that normally caps a catalogue project and turns the rest of the range into a backlog.
own pipelineStructure
A category-template generator builds the data file against the correct productType schema, and a validation loop runs it before anything is uploaded. Errors surface on our side, not as rejections on your account.
validated firstEnhanced content
A+ modules assembled in a single pass instead of laid out by hand per SKU — the only reason enhanced content is affordable across a range rather than on the top ten lines.
one passReview, by a person
A human reads a sample from every batch before it is filed, and we measure what happened after: time per listing, sessions, conversion, keyword rank. The machine is fast; the sign-off is not automatic.
measuredWhat a listing includes
Copy, images, A+, flat-file — and it is filed, not attached.
01
Copy from real demand
Title, bullets, description and backend keywords, written against our base of real UK search queries and policy-checked as they are written. Every word earns its place with a search volume behind it.
02
Images and infographics
Hero, how-to-use, comparison, lifestyle — produced to Amazon's specification and reviewed by hand before anything is filed. Either one hero image or the full set of five to seven; two images is a half-measure that changes nothing.
03
A+ content
Module layouts for the SKUs that carry the range. Applied to a chosen selection rather than across the whole catalogue, because that is where it pays for itself.
04
Flat-files, uploaded
Category templates, parent and child variations, validation errors cleared, gating and error 5665 handled. Your listings go live on your account. You do not receive a Word document and our best wishes.
Price list
Published, so you can do the maths before you reply.
SS-01Copy
£10–15 / SKU
Title, bullets, description, backend keywords, prohibited-claims audit.
SS-02Copy + hero image
£25–35 / SKU
Everything above, plus the main image that decides whether anyone clicks.
SS-03Full listing
£50–70 / SKU
Copy plus five to seven images: hero, infographics, how-to-use, lifestyle.
SS-04A+ content
£100–150 / SKU
Added to a selected set of hero SKUs, not across the whole range.
SS-05Channel retainer
£500–1,500 / month
Ongoing management once the catalogue is live: advertising, reporting, maintenance.
Copy
£10–15 / SKU
Do the maths · live
Total, ex VAT
£10,000–14,000
≈ 10 working days to live — at 500 SKUs a fortnight
Per SKU, at one hundred SKUs and above. Smaller runs are quoted individually; larger catalogues are priced on volume, with the quote fixed before work starts. One round of revisions is included. Prices exclude VAT.
We are cheaper than an agency for the same deliverable because the work runs on a production line we built and own — not because there is less of it. Here is the honest comparison.
OptionPer SKUWhat you don't get
ChatGPT
—
A filed flat-file, a resolved 5665, or seven images to spec.
Offshore data entry
$2–5
Keyword data, images, and copy anyone would want on their brand.
Agencies
$50–300
Nothing much — except the price, and a timescale that suits a catalogue of ten.
Shelf & Scale
£10–70
Nothing on this list — the range runs copy-only through to full listings, filed on your account.
Market rows are the global benchmark rates for this work and are quoted in USD, as published; our prices are in GBP. Nothing goes live on your account without your written sign-off.
How it works
Three steps, and the first two cost you nothing.
Step 1
£0.00
Send the catalogue
A spreadsheet, a trade price list, or a link to your wholesale portal. Whatever you already have is enough — it does not need formatting.
Step 2
£0.00
48 hours later: a fixed quote — and 5–10 of your SKUs rebuilt, free
Scope and price in writing, plus your own products rebuilt and ready to file — so you are judging finished work rather than a proposal.
Step 3
the quote, fixed
We build and file
You approve the sample, we produce the rest, upload to your account and clear the errors. Nothing goes live without your explicit sign-off.
Worth knowing
We ran this on our own catalogues first.
Over a hundred of our own products
The pipeline built our own catalogues across two selling accounts before it touched a client's. Volume is its normal case, not its exception.
Titles start from typed demand
1.46 million real UK Amazon search queries with volumes attached. Every title is built from what people typed.
Policy guards, because it is your account
No medical claims, no invented free-from claims, house style enforced, a sample reviewed by hand before anything is filed. The guards date from a policy violation on one of our own listings — we know exactly what a violation costs, and we write as if it is your account on the line. Because it is.
Fair questions
The things you would ask on a call — answered here instead.
How long does a 500-SKU catalogue actually take?
A fortnight of production once you approve the sample. The 48-hour scoping reply comes first, with the fixed price and five to ten of your SKUs already rebuilt; larger catalogues run in 500-SKU waves, so a thousand lines is roughly four working weeks.
What happens when Amazon rejects a file?
It mostly cannot: the validation loop runs every file before upload, so schema errors surface on our side of the fence. When Amazon still pushes back — error 5665, category gating — resolving it is part of the quoted job. Brand Registry and gated categories we flag at the scoping stage, before the quote.
Do you need access to our Seller Central?
Not for the sample — we build it from your public range. For the full catalogue, uploads run through a limited-permission user you create, and nothing goes live without your written sign-off.
What do you need from us to start?
A product list in whatever form it exists — a spreadsheet, a trade price list, a link to your wholesale portal. Our 48-hour reply carries the fixed scope and price; the one-page data template we send with it only collects specifications for production.
How do revisions work?
One full round is included on every package. Further rounds are quoted before we start them, not billed after the fact.
What is not included in the per-SKU prices?
Advertising and ongoing channel management — that is the monthly retainer, priced separately above. We flag restricted and gated categories at the scoping stage, before the quote.
We have fewer than 100 SKUs — is that too small?
Below one hundred we quote the project individually rather than per SKU. The economics are built for volume, and if a catalogue is too small for us to be good value, we will say so in the first reply.
Where this goes
Amazon first, because that is where demand can be measured.
British retailers have spent the last few years opening marketplaces of their own, and there are now several storefronts where a brand used to have one. Each wants the catalogue entered and maintained separately, in its own format, to its own rules.
A catalogue built properly once is mostly a transformation away from the next storefront — the copy, the images and the attribute data have already been done. So when a client is ready to go beyond Amazon, most of the work is behind them rather than ahead.
We do not lead with that, because a brand with fourteen live listings does not have a multi-marketplace problem yet. It has an Amazon problem. We start there.
Next step
Send us your catalogue. We will tell you what it costs.
No call required to get a number. If the price does not work for you, you will have lost one email and learned what the market rate should be.
No call required · no Seller Central access needed for the sample
kevin@shelfandscale.comRecruiting for an Amazon manager at the moment? There is a version of this for the months before they start.